2007 Yamaha Yzf-r6 Sportbike on 2040-motos

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Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

AMA Supercross: 2012 New Orleans Results

Ryan Villopoto has already secured the 2012 AMA Supercross Championship but that doesn’t mean he’s ready to let up and take it easy over the remainder of the season. The Monster Energy Kawasaki racer clinched his second consecutive title two weeks ago in Houston, Texas, but he continued his dominance in AMA Supercross’ return to New Orleans’ Superdome, taking the holeshot and leading all 20 laps for his ninth win of the season in 14 rounds. The New Orleans round may have lacked some big names currently nursing injuries such as Ryan Dungey, James Stewart and Chad Reed, but Villopoto provided a star effort in the first AMA Supercross race in the city since 2009.

Arai Helmet Sponsoring Upcoming Superbike Shootout Race Weekends

Arai Helmet has thrown its proverbial hat in the ring by signing up to sponsor the next two events of the new GEICO Motorcycle Superbike Shootout Presented by Yamaha. In addition, Arai has been named the official helmet of the series. The Arai Pacific Nationals will be hosted by the AFM next weekend, May 3-4, at Sonoma Raceway in Sonoma, California.