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Arai Helmet Sponsoring Upcoming Superbike Shootout Race Weekends

Thu, 01 May 2014

Arai Helmet has thrown its proverbial hat in the ring by signing up to sponsor the next two events of the new GEICO Motorcycle Superbike Shootout Presented by Yamaha. In addition, Arai has been named the official helmet of the series.

The Arai Pacific Nationals will be hosted by the AFM next weekend, May 3-4, at Sonoma Raceway in Sonoma, California. The series then concludes with the Arai Mountain Nationals at Miller Motorsports Park in Tooele, Utah. The Miller event is being hosted by the Utah Sportbike Association on Memorial Day weekend,May 24-25.

“At a time when our sport continues to slide backwards, there seems to be few who are willing or able to do anything about it,” says Brian Weston, Managing Director of Arai Helmet Inc. ”So, while Arai is not traditionally in a position to offer such support, we feel it’s incredibly important to step up and support those who are making things happen, because, after all, it is our sport too.”

During last weekend’s inaugural event, at California Speedway, in Fontana, California, fans saw Arai-sponsored Yoshimura Suzuki rider Martin Cardenas narrowly win the Pro Superbike race after a last-lap pass on Monster Energy Graves Yamaha’s Cameron Beaubier. In the Pro Sportbike class, Bobby Fong earned pole position on his Latus Motors Racing Triumph 675R, took the holeshot, then led every lap of the main event to cap off a perfect weekend.

The GEICO Motorcycle Superbike Shootout Presented by Yamaha has generated tremendous industry support in the few months since it was conceived. In addition to Arai, it has crucial backing from GEICO Motorcycle; Yamaha; Suzuki; Dynojet; RaceFuelZ; Honda; Motul; Galfer USA; Hotbodies; the American Motorcyclist Association; and many others.

Dunlop is providing spec tire service, while Sunoco is supplying spec fuel. Companies providing other services, displaying product and vending on site will include Arai, Alpinestars, Shoei, Motul, California Superbike School, Galfer, Roadracing World, Specialized Products Distribution and more, including Suzuki’s demo-ride operation. 

For more information about the series, racers, tracks, vendors and sponsors, go to

By Troy Siahaan

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