2012 Yamaha Road Star Silverado S S on 2040-motos

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Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Off-Road Riding on a Yamaha Zuma 125 [Video]

Off-road capability isn’t the first thing people consider when shopping for a scooter but it is one of the more surprising traits of the Yamaha Zuma 125. In his review of the Zuma 125, Tom Roderick says the scooter “radiates a more adventurous attitude” than most scooters, with its knobby tires and hand guards making it capable for the odd excursion off the pavement. But if you’re still not convinced, Yamaha‘s Taiwanese arm has released a video featuring the Zuma 125 (or BWS 125, as it is known internationally) getting rough and rugged in the dirt.

Ben Bostrom Events

Ex-racer Ben Bostrum might have stopped competing on motorcycles, but he hasn't given up his passion for two wheels. He's teamed up with motorsports promoter M1 to create Ben Bostrom Events, a company that plans to host world-class cycling and running races across the US. According to a press release, the high-intensity events will feature an 'entertainment-filled atmosphere', combining many of the familiar elements found at other MOB (mud, obstacles, beer) racing events.