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Moto blog

One and Done: Daytona 200 Winning Project 1 Atlanta Folds

Apparently winning isn’t enough to pay the bills any more, not even if the victory comes at the storied Daytona 200. The 2012 Daytona 200-winning Project 1 Atlanta team has folded after unable to secure funding for the rest of the season. Project 1 Atlanta, and racer Joey Pascarella, stunned AMA Pro Racing fans with a Cinderella story victory at the Daytona 200.

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Dirt First By MotoVentures

MotoVentures, the long-running (since 1998) dirt bike riding instruction company is changing its name from simply MotoVentures to the more descriptive Dirt First by MotoVentures. The new moniker more appropriately describes the company’s training activities and philosophy about the best way to learn how to ride a motorcycle begins in the dirt. “Our Dirt First training curriculum is very practical with no ceiling or limitations,” says MotoVentures President, Gary LaPlante. ”Our highly qualified, well-trained instructors are capable of teaching everyone from kids to adults and beginners to experts.