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Harley-Davidson Extends UFC Sponsorship; UFC 164 Added to 110th Anniversary Celebrations

Harley-Davidson has renewed its sponsorship agreement with the Ultimate Fighting Championship. The new agreement will see the mixed martial arts company hold its UFC 164 event Aug. 31 in Milwaukee’s Bradley Center during Harley-Davidson‘s 110th anniversary celebrations over the Labor Day weekend.

Stuck for a gift? Solution No2: Harley-Davidson merchandise

Next year marks a strange anniversary for Harley-Davidson; 100 years of the firm's merchandising operation. Yes, just nine years after getting in on the motorcycle game H-D realised that the real cash was to be found in selling accessories rather than just bikes. And they're masters of the art.

Music and Motorcycles Exhibit

The four-day “Music and Motorcycles” exhibit, presented by the Long Island Music Hall of Fame (LIMHOF), will be on public display at the Lighthouse Harley-Davidson dealership in Huntington Station, NY. The exhibit will feature memorabilia and motorcycles from many inductees from the LIMHOF including, Joan Jett, Billy Joel, Dee Snider, The Ramones, Darryl McDaniel of Run DMC and more. Billy Joel will be supplying several custom bikes, Twisted Sister have agreed to loan one of their motorcycles and a gas tank signed by Jett, Snider, Peter Tork of The Monkees, Gary U.S.