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Erik Buell Racing Opens European Office

Erik Buell Racing opened a new office in the Netherlands, making the first step towards establishing a foothold for distribution to Europe. Located in Alkmaar, a suburb north of Amsterdam, the new office will help increase brand awareness in Europe while laying the groundwork for eventual expanded distribution across the continent. The office will also play a key role in supporting EBR’s World Superbike Championship team and riders Geoff May and Aaron Yates.

Results From Day 1 Of World Superbike Testing At Phillip Island

Eugene Laverty, aboard his Voltcom Crescent Suzuki GSX-R1000, led the field today as the first day of World Superbike testing got underway at the Phillip Island circuit in Australia, site of the first race of the 2014 season. Under sunny skies and perfect weather conditions, Laverty adapted quickly to his new ride after spending last season aboard the Aprilia RSV4 Factory. The Suzuki offered incredible feedback and allowed him to push right out of the gates, ultimately setting a fastest lap time of 1:30.513.

Erik Buell Featured on Entrepreneur.com

Entrepreneur.com, the web presence of Entrepreneur magazine, has a feature article on Erik Buell and his Erik Buell Racing (EBR) company. While the article reveals some lack of knowledge of the two-wheeled world by overusing the term “crotch rocket” as the generic description for sportbikes, this is forgivable considering it’s coming from a publication specializing in small businesses and, well, entrepreneurs, and not motorcycles. The article otherwise does a good job of giving a brief but broad synopsis of Buell and the triumphs and tragedies encountered with BMC (Buell Motorcycle Company) — it’s a good primer on Buell if you’re not fully up to speed on Buell’s life in motorcycles.