The Buell Motorcycle Company was an American motorcycle manufacturer based in East Troy, Wisconsin, and was founded in 1983 by ex-Harley-Davidson engineer Erik Buell.
The first Buell motorcycle, the RW750, was built in 1983 purely for competition in the AMA Formula 1 motorcycle road racing championship. At that time, Erik Buell was a top contending privateer motorcycle racer. After completion of the first two RW750 racing machines, one of which was sold to another racing team, the Formula 1 series was canceled. Erik Buell then turned his focus towards racing-inspired, street-going machines using engines manufactured by Harley.
Most Buell motorcycles use four-stroke air-cooled V-twin engines, originally built from XR1000 Sportster engines. After these were depleted, a basic 1200 Sportster engine was used. In 1995, the engines were upgraded with Buell engineered high-performance parts and further upgraded in 1998.
In 1998, Harley-Davidson bought a majority stake and took control of Buell Motorcycle Company, and the company became a subsidiary. Since then, Buell has used modified Harley-Davidson engines, primarily from the Sportster, to power its motorcycles.
In 2003, Buell decided to make some improvements and introduced an efficient engine which left behind all the emissions test requirements. On the same list of innovations were the ZTL perimeter floating disc brake system found on the new models, then the fuel-in-frame technology and the dual use of the swingarm as an oil tank.
On October 15, 2009, Harley-Davidson announced the discontinuation of the Buell product line as part of its strategy to focus on the Harley-Davidson brand. The last Buell motorcycle was produced on October 30, bringing the number manufactured to 136,923.
Fri, 03 Oct 2014
Hero MotoCorp is getting closer to launching its small-displacement motorcycles and scooters in America, recently filing trademarks for eight models with the U.S. Patent and Trademark Office. On Aug.
Tue, 09 Sep 2014
Legendary English marque, Matchless, is attempting to emulate another famous brand, Indian, by forming a comeback. After being purchased by the Malenotti family in 2012, the brand is now going through a revival. If you’re at all in tune with the fashion world, then the Matchless name might be familiar, as many A-list celebrities wear the Matchless-labeled clothing managed by Michele Malenotti.
Fri, 18 Jul 2014
The EBR 1190RX had its best finish to date in the FIM Superbike World Championship (WSBK) series during the only US round at Laguna Seca in Salinas, Calif., this past weekend. In an exciting twist, the wild card entry of Larry Pegram running the #72 Foremost Insurance/EBR/AMSOIL/Hero entry garnered a 14th place finish in the second race, earning the first-ever WSBK points for an American motorcycle manufacturer.
[In actuality, Pegram's EBR crossed the line in 16th place. However, the two Bimota BB3 entries who finished eighth and ninth with riders Ayrton Badovini and Christian Iddon, respectively, have had their finishes nullified all season because Bimota has not met the FIM's homologation requirements.
Wed, 16 Jul 2014
Erik Buell Racing (EBR) announced today that it has selected Parts Unlimited of Janesville, Wis, as its distribution partner for all EBR spare parts for North America. Under the agreement, Parts Unlimited will stock EBR parts and handle order processing and fulfillment for EBR’s dealer network. “We selected Parts Unlimited as our distribution partner because of their highly automated operations, strategically-located warehouses and existing relationships with so many of our dealers. Parts Unlimited shares our customer satisfaction focus and has a reputation for providing fast and friendly service to support the highest quality products.
Tue, 01 Jul 2014
At the recent press ride of the EBR 1190RX, held at Indianapolis Motor Speedway, EBR surprised those in attendance by unveiling the next model in its lineup, the 1190SX streetfighter. EBR is calling it “a true naked streetfighter-style sport bike with uncompromised Superbike race-bred performance and handling.” However, virtually no information was given on the bike in order to build hype and suspense. Now more information is trickling in from EBR, the latest being official pricing and specs.
Wed, 11 Jun 2014
Erik Buell Racing launches its next salvo to the sportbike market with the 1190SX streetfighter. The 1190SX borrows heavily from EBR’s 1190RX superbike contender that MO’s Troy Siahaan is scheduled to test today at Indianapolis Motor Speedway. Although no specs have been released, the SX appears to use most of the RX’s hardware: 1190cc V-Twin engine; aluminum fuel-carrying frame; massive 386mm single-disc front brake.
Tue, 03 Jun 2014
The closing of Buell Motorcycle Company by parent company Harley-Davidson was a major blow to the company’s namesake, Erik Buell. Many lesser men would have accepted defeat and moved on with their lives. Buell is not like most people.
Thu, 29 May 2014
The AMA Pro GoPro Daytona SportBike class makes its much-anticipated return to Road America this weekend. The four-mile Wisconsin circuit is a particularly exciting place to watch the middleweight bikes because its long straights and braking zones make passing and lead changes commonplace. More than just a test of man and machine, the races often develop into a strategic battle leading up to the all-important last lap and run up the hill to the checkered flag.
Fri, 16 May 2014
Two EBR1190RS race bikes will compete in this year’s Isle of Man TT. This is historic in itself, as never has a Buell motorcycle competed on the famed course. Making the moment more special is the fact both pilots are also Americans: TT veteran, and 2010 TT Zero race winner Mark Miller, and relative newcomer to the TT, Brandon Cretu.
Thu, 01 May 2014
Erik Buell Racing (EBR) has announced it will partner with K&L Supply to enter the #13 EBR 1190 with Cory West in the Sonoma round of the Superbike Shootout series this coming weekend, May 3-4. “EBR is very excited with this new opportunity to run the EBR 1190 in front of the race fans. We had commitments that made it impossible to attend the first Superbike Shootout round in Fontana, but with K&L Supply adding their support we were able to make a rush trip from our test in Louisiana last weekend to the beautiful Sonoma Raceway track in Sonoma, California,” announced Erik Buell, founder of EBR.