What’s next for Polaris?Wed, 20 May 2009
Polaris Industries, the parent company of Victory Motorcycles, announced this week it will form a new on-road vehicle division.
The official announcement says the new division “maximizes cohesive and strategic growth for Victory Motorcycles and other on-road products and brands”.
Which begs the question: what other on-road products and brands?
Apart from the Victory line-up of cruisers and touring motorcycles, Polaris’ catalog consists of ATVs and snowmobiles. Oh, and they used to make watercraft as well. None of those can be considered “on-road” forms of transportation.
So what does that Medina, Minnesota company have up its sleeve?
Clues may be found if you read between the lines with the management team behind Polaris’ new on-road division.
Blackwell leaves his previous position as vice-president of Victory Motorcycles to become vice-president of motorcycles. See the difference there? It’s a slight one, but an important one. What we can infer from the change in job-titles is that Polaris will introduce other non-Victory motorcycles. If Victory is the “New American Motorcycle”, could we be seeing a NEW new American Motorcycle?
Polaris already has the cruiser and touring segments covered with Victory, and dirt bikes don’t fit the on-road descriptor.
What about moving into sportbikes like Harley-Davidson did with Buell? Or maybe, as pplasm suggests on the Motorcycle.com forum, a trike like their ATV competitor Can-Am’s Spyder? Heck, it could even be a Victory Vision scooter.
So far, Polaris isn’t talking, but we’ll keep our ears to the ground on this one.
By Dennis Chung
See also: Milwaukee’s The Iron Horse Hotel, Harley-Davidson’s Vanity Fair Photo Shoot, Buell On Ice.