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Harley-Davidson and Marvel Comics Team Up Again for Iron Man 3

Mon, 08 Apr 2013

Harley-Davidson and Marvel Comics are teaming up once more for another cross-promotional promotion, this time in support of the upcoming film “Iron Man 3“. Harley-Davidson had previously worked with Marvel for last year’s “The Avengers” and before that, with 2011′s “Captain America: The First Avenger“.

For the third installment of the Iron Man series starring Robert Downey Jr., Harley-Davidson and Marvel announced the “Iron Man 3 – Man & Machine” contest. One winner will win a custom Street Bob, and will be featured, along with four other selected winners, in a special edition comic book as members of a motorcycle riding group of super heroes known as “Road Force”. All five winners will also receive a trip to Comic-Con International in San Diego for the unveiling of their comic book likenesses.

A similar prize was awarded for the “Assemble Your Freedom” contest for “The Avengers” where five winners were portrayed as members of Road Force (click the thumbnail below to enlarge). The winners of the new “Iron Man, one of Marvel’s most iconic creations, truly embodies the rebellious attitude and power of Harley-Davidson,” says Dino Bernacchi , Harley-Davidson marketing communication director. “Collaborating with Marvel for Marvel’s Iron Man 3 continues our tradition of crowd-sourcing, fan-driven content. In 2012, Marvel fans proved their creativity with our first co-created Avengers comic book. Now, we’re raising the stakes by unveiling the winners on one of the world’s largest stages San Diego Comic Con.”

To enter the contest, visit and a description of your “Road Force” super hero and design a custom Street Bob. Entries will be accepted until June 15.

A panel of judges will consider the entries and select the winners based on three factors: originality of hero name and story, development of character and reflecting the values of freedom and independence. The winners will be announced on or around June 24.

“Iron Man 3″ opens in theaters May 3.

[Source: Harley-Davidson, Marvel]

By Dennis Chung

See also: Preliminary Lineup for Harley-Davidson 110th Anniversary Concerts Announced, Survey Says Harley-Davidson and BMW Motorcycles Less Reliable Than Japanese – But Owners Don’t Care, Harley-Davidson Extends UFC Sponsorship; UFC 164 Added to 110th Anniversary Celebrations.