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Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Yamaha EC-Miu Electric Trike Scooter Concept to Debut in Tokyo

Yamaha is presenting a new electric scooter concept model at the Tokyo Motor Show in December. The Yamaha EC-Miu concept will debut alongside two other concepts, the XTW250 RYOKU and the Y125 MOEGI. The Yamaha EC-Miu is an electric trike, with two wheels at the rear, a design choice Yamaha says makes for a “stable, easy ride that women will especially enjoy”.

2014 Yamaha Zuma X Announced for Canada

Yamaha Motor Canada announced a new variant of the 50cc Zuma scooter. New for 2014, the Yamaha Zuma X is based on the popular Zuma 50F but with some minor styling changes. The nomenclature is a bit curious.