2012 Yamaha Raider S on 2040-motos

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Moto blog

Yamaha Planning Sub-$500 Model to Undercut Honda Dream Yuga

Not long after Honda launched its ultra low-cost Dream Yuga in India, Yamaha announced it is considering a new own model that will be nearly 40% cheaper. The 109cc Dream Yuga is Honda‘s latest weapon in the battle for India’s 13-million unit per year motorcycle market. Priced at 44,642 Indian rupees (US$806), the Dream Yuga is the most affordable Honda model available in India.

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Simon and Leo

If you are a track day regular this year, you may well have bumped into former racer and friendly Kiwi, Simon Crafar. I first met him in Malaysia in 1990 when he was riding for a Yamaha dealer team, sweating his way round circuits like Shah Alam and Johor Bahru but with a long term plan to make it onto the World scene. And he didn’t take long as after riding for Honda in the UK in 1992 he moved to WSB in 1994 and enjoyed success with both the Honda and Kawasaki factory teams.