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Valentino Rossi Works at the Yamaha Offices when not Winning Everything

Yamaha Motor Europe has recently posted up on YouTube a delightful video about their riders.  Their secret for being so good at what they do is that they totally immerse themselves in Yamaha by working at the Yamaha offices. Hilarity ensues. James Toseland works the mail room, while Colin Edwards does security, quoting Eric Cartman from a 10 year-old-South Park episode.  Jorge Lorenzo is washing windows and Valentino Rossi is working the front desk.

Yamaha, Honda Donate to Thailand Flood Relief Efforts

Honda and Yamaha announced relief aid for the people of Thailand affected by severe flooding that has swamped large parts of the country since late July. Yamaha and its Thai subsidiaries are donating a relief package worth about 30 million yen (US$390,000) including 3,000 life jackets. Yamaha is evaluating what items to provide including outboard motors.

The short but sweet life of the Yamaha R7

I was reunited with an old friend recently, my 1999 Virgin Yamaha R7 Superbike. By the end of 1998 I had won three straight BSB titles with the Yamaha YZF750, when main sponsor Cadbury’s pulled out leaving zero funds for a title defence. Wanting desperately to ride the new R7 and thinking a replacement backer would instantly get on board I turned down quite a few offers including a juicy contract from Crescent Suzuki (Paul Denning always enjoys reminding me).