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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

2014 Yamaha MT-125 Announced for Europe

Yamaha has added a new 125cc model to its suddenly burgeoning MT series of naked streetbikes in the European market. The 2014 Yamaha MT-125 joins the MT-07, the MT-09 and the MT-09 Street Rally, all of which were introduced in the last year. Unfortunately for the moment only the MT-09 has been announced for the U.S.

Bazzer at Oulton by Niall Mac

There is no question that the BSB paddock has been split over the radical new points scoring system introduced for 2010. That said, no one can argue that the formula hasn't worked as we are in for the most exciting season end at the Oulton Park triple header on the 9th/10th of October. There may only be six riders in the final shoot out but there are at least another six that can win races, ultimately spoiling the party for the championship hopefuls.