2011 Yamaha Yzf-r1 on 2040-motos

Moto blog

Chris Peris Joins Yamaha Champions Riding School

The Yamaha Champions Riding School is going through some changes as it transitions to a new home at New Jersey Motorsports Park. Along with the new scenery comes a new instructor in Chris Peris. The Canadian AMA National winner has signed on and is preparing for the school’s opening class on April 21, 2014.

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Brammo Earns Seventh Place Against Gas Bikes

This past weekend, Brammo arrived to Sonoma Raceway in Central California ready to do battle. Only this time the electric sportbike manufacturer would be trading blows not with other electric bikes, but with their ICE counterparts at the second round of the American Federation of Motorcyclists series — one of the oldest club racing organizations in the country. We recently mentioned Brammo’s eligibility with AFM, and this weekend was the first outing. Team Icon Brammo and its two riders Eric Bostrom and Steve Atlas competed on the Empulse RR machines while third rider, Shelina Moreda, rode the Team Parker Brammo Empulse TTX — a modified version of the road-legal Empulse.