2009 Yamaha Xvs65at Cruiser on 2040-motos

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Moto blog

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

The problem with electric bikes...

This weekend sees the running of the most famous car race of them all, the Le Mans 24hrs, and to be a driver of one of the front-running cars has got to be fairly high on the list of jobs that will make ladies swoon. Speed, danger, noise, fame, physical fitness and lots and lots of money, the key elements of any top-line race series, tend to ensure that its star competitors manage to appear cool. But the latest press picture from Yamaha – publicising the firm's link with (Yamaha shareholder) Toyota's Le Mans effort – manages to strip away every last shred of of swagger from the team's drivers by plonking them on Yamaha EC-03 electric scooters.

Yamaha Teases New Supersport Reveal for Nov. 3 + Video

Yamaha fans expecting to hear big news from the Tuning Fork brand at Intermot may be a bit disappointed the Cologne show only brought us a refreshed XJR1300, the MT-07 Moto Cage stunt variant and a futuristic three-wheeled concept model. The first two aren’t likely to come to North America and the third might never see production. But fear not, as while most of the motorcycle world was focused on Intermot, Yamaha released a video teasing a “new era” supersport announcement for Nov.