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AIMExpo Celebrates Its 300th Vendor

With the signing of B&W Trailer Hitches the American International Motorcycle Expo (AIMExpo) has committed 300 exhibitors to its inaugural event this October in Orlando, Fla. “To think that just three weeks ago we were announcing our 250th exhibitor and to now be at a point where 50 more brands have committed to the expo is absolutely remarkable,” says Larry Little, VP and GM of the Marketplace Events Motorcycle Group. B&W Trailer Hitches, an American company, produces a variety of hitches and truck accessories, all aimed at making the process of loading, unloading, and transporting motorcycles as easy and safe as possible.

Kenny Roberts Joins Inaugural American International Motorcycle Expo

We’ve posted several articles over the past few months about the inaugural American International Motorcycle Expo (AIME) because the motorcycling public is invited to attend what looks like an industry/trade show. And we’re not the only ones excited to check it out. Kenny Roberts, perhaps the best-known American motorcycle racer of all time, has signed on to the AIME show as “American International Motorcycle Champion.” In this role, Roberts will serve as the proverbial face of AIMExpo, joining in the celebration of the inaugural show with the entire powersports marketplace – industry, trade, media and consumers.

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.