2004 Yamaha Road Star on 2040-motos

Moto blog

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

India Raises Import Duty on Motorcycles to 75%

The government of India has laid out its budget for 2013-2014, increasing the import duty for large motorcycles. The news will impact several major manufacturers hoping to gain a stake in the world’s second largest motorcycle market. India has become the hotspot for manufacturers but one of the biggest obstacles they face is the duty India levies on luxury goods.

Round 1 Of GEICO Superbike Shootout Is This Weekend

Round One of the GEICO Superbike Shootout kicks off with the Yamaha SoCal Nationals this weekend at Auto Club Speedway in Fontana, California. The event is the first of a three-race series that will crown overall champions in two individual race classes: Pro Superbike and Dynojet Pro Sportbike. The Superbike Shootout is a three-race series meant to fill the long void in the AMA Pro Roadracing schedule between round one at Daytona and the second round at Road America.