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Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Charges Laid Against Suspect for 185 mph Yamaha R1 YouTube Video

Remember that video on YouTube about the rider going 185 mph on a highway in Canada? The video went viral and eventually led to the seizure of a Yamaha R1 and $1,449 (Canadian) in traffic tickets issued to its owner. In April, police in Saanich, British Columbia believed they had enough evidence to seize the R1 and issued tickets to the registered owner for speeding, operating without due care and attention, and operating without insurance.

Yamaha To Host A Full Slate Of Activities During Laguna Seca MotoGP Weekend July 19-21

If you’re going to be at the Red Bull U.S. Grand Prix at Mazda Raceway Laguna Seca, July 19-21, be sure to stop by the Yamaha Marketplace, located between turns 5 and 6, as this will be the eighth consecutive year Yamaha and the raceway have worked together to bring race fans entertainment throughout the weekend. Here’s a breakdown of the weekend’s events.