2010 Royal Enfield C5 Classic on 2040-motos

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Royal Enfield Names Rod Copes President, North America

Royal Enfield, the world’s oldest motorcycle brand in continuous production, has named industry veteran Rod Copes as President, North America. Rod will be responsible for driving Royal Enfield’s businesses in the United States and Canada. By naming Copes to a top-level executive position, Royal Enfield has firmly stated its intentions to rapidly expand the brand in the U.S., its top export market.

Limited Edition 2012 Royal Enfield Bullet C5 Chrome and Desert Storm

Royal Enfield has released a two new limited edition versions of its Bullet C5 Classic. The Royal Enfield Bullet C5 Chrome (also known as the Royal Enfield Classic Chrome in other markets) is based on the regular retro-styled Bullet C5 Classic but with chrome tank,  fenders and side covers as well as hand-painted pinstripes and accents. Consumers will have the choice between the red and chrome version pictured here or black and chrome.

Polaris Forms Joint Venture with Royal Enfield Owners Eicher Motors

Polaris Industries has formed a new joint venture with Eicher Motors, the parent company of Royal Enfield. The new joint venture will develop new products for India and other emerging markets. The new company will be backed by a $50 million investment with both Polaris and Eicher sharing 50%.