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Steve Lawler Becomes Husqvarna Motorcycles Brand Manager

In the latest demonstration of Husqvarna’s dedication to growth, the iconic brand is proud to announce Steve Lawler as the new North American brand manager. Lawler, who is a long-time veteran of the motorcycle and powersports industry, is now officially on board with Husqvarna Motorcycles North America, Inc. and will be based out of the all-new facility in Murrieta, California.

Classic Off-Road Bikes Featured in Braving Baja: 1,000 Miles to Glory Exhibition

Back in the 60s, American Honda tested the durability of its motorcycles by sending a CL72 Scrambler on a 950-mile trek through rocks, sand washes, dry lake beds, mountain passes and paved roads. Fifty years later, that legendary run is remembered for inspiring one of the most significant off-road races in the world—the Baja 1000. In celebration, the Petersen Automotive Museum in Los Angeles is hosting a tribute dinner, one-day off road show, and summer-long exhibition called Braving Baja, 1,000 Miles to Glory.

The ultimate off-road experience?

MOROCCAN-BASED off-road trail riding company Loco4Motos Maroc is to use the new BMW/Husqvarna in its bike range for 2011.Run by Tim Skilton (no, it's not me) the company organises unique adventures in Morocco, with individual off-road itineraries tailored to group requirements.Whether it's mountains, coastline or desert, Loco4Motos Maroc has it covered, for the individual or group adventure rider.From the base in Marrakech featuring accommodation, workshops and leisure facilities you ride out immediately onto Moroccan piste (trails), and your adventure takes shape from just one day's incredible riding, to ten adrenaline packed days of varied terrain.The adventure tours fall into three categories:Day riding:    From one to three days out of Marrakech.Free Riding: From one to five days, unsupported tours with guide (for experienced riders only).Fully Supported Tours: From three to ten day tours with full 4x4 support and guide, all inclusive with excellent eclectic accommodation.Loco4Motos is employing the satellite location technology provided by SPOT for 2011.This means that for a small tour premium, any rider is covered for helicopter evacuation and repatriation, as well as being trackable in realtime (every ten minutes).SPOT technology allows riders to alert that there is a problem, call medical services directly to their location or let third parties or loved ones track progress and send OK messages at the end of the riding day. All this forms part of the Loco4Motos security offering, unique in Morocco.Why choose Loco4Motos Maroc?Registered Moroccan CompanyBased in Marrakech at own premises.On the Moroccan pistes ten months out of twelve per year.Best accommodation in each location.SPOT location technology (unique), with two dedicated staff in the office to monitor this at all times.Medical insurance with repatriation included in the SPOT package.Moroccan registered bikes with Moroccan insurance.Moroccan staff.English, French, Spanish and Arabic spoken.All details can be found at www.locoformotos.com