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Steve Lawler Becomes Husqvarna Motorcycles Brand Manager

Tue, 18 Feb 2014

In the latest demonstration of Husqvarna’s dedication to growth, the iconic brand is proud to announce Steve Lawler as the new North American brand manager. Lawler, who is a long-time veteran of the motorcycle and powersports industry, is now officially on board with Husqvarna Motorcycles North America, Inc. and will be based out of the all-new facility in Murrieta, California.

“We are very proud to welcome Steve Lawler to Husqvarna,” said Vice President Brad Hagi. “His vast industry experience and passion for motocross make him the ideal person to help shape the new Husqvarna. We are heading into a landmark year for this historic brand, and Steve is going to be a big part of bringing Husky back to its premium status.”

“This is a once-in-a-lifetime opportunity,” Lawler said. “I think the sky is the limit to where we can go with Husqvarna, and I’m very excited to be a part of the team. I have a long history with dirt bikes – I still race to this day in events like the Vet World Championships and Mammoth Motocross. I have a well-rounded skill set off the bike, as well, with a diverse background in marketing and sales, and I’m looking forward to bringing it all together as Brand Manager for the new Husqvarna.”

For more information on Lawler, and the entire Husqvarna lineup, visit

By Troy Siahaan

See also: Husqvarna Announces 2014 Pricing and Opening of New US Headquarters, Danny Kent’s 2014 Moto3 Husqvarna, Day 1 Dakar 2014: Barreda Draws First Blood.