2013 Husqvarna Te 449 on 2040-motos

Moto blog

Husqvarna Teases New Prototype for EICMA

Husqvarna has a history of unveiling surprising new concepts at EICMA, but now that the company is under the auspices of KTM Chief Executive Officer Stefan Pierer, we weren’t sure if that tradition would continue for the upcoming show in Milan. It appears we had nothing to fear, as Husqvarna announced it would unveil a new prototype at EICMA that will “offer a visual incite into the future evolution of the brand”. We’re pretty sure Husky meant “insight” there, but we’ll forgive the Swedish brand if the prototype is as impressive as advertised.

Steve Lawler Becomes Husqvarna Motorcycles Brand Manager

In the latest demonstration of Husqvarna’s dedication to growth, the iconic brand is proud to announce Steve Lawler as the new North American brand manager. Lawler, who is a long-time veteran of the motorcycle and powersports industry, is now officially on board with Husqvarna Motorcycles North America, Inc. and will be based out of the all-new facility in Murrieta, California.

EICMA 2013: Husqvarna 701 Prototype

In what direction Husqvarna’s going with this prototype we don’t really know. Husky hasn’t released any factual information about the company’s 701 prototype except for some existential blather on the company’s Facebook page. “It is a glimpse of the future Husqvarna design direction, the philosophy that future Husqvarna’s will follow, where the surfaces of the bodywork are understated, focusing on simplicity.” That’s more bodywork than we’ve seen on any modern Husky.