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Harley Riders Wear Pink for Breast Cancer Awareness

The Harley-Davidson family of riders and fans has a promise for women affected by breast cancer: You’re not alone, because we ride with you. These riders and fans added extra horsepower to that promise by raising more than $1 million for organizations that support and empower women affected by breast cancer through the purchase of Harley-Davidson Genuine MotorClothes Pink Label Collection apparel and merchandise. “The brave and courageous women who have shared with us stories of battling breast cancer are the inspiration for the Pink Label Collection,” said Karen Davidson (right), Creative Director of General Merchandise and granddaughter of a Harley-Davidson Motor Company founder.

Harley-Davidson and Marvel Comics Team Up Again for Iron Man 3

Harley-Davidson and Marvel Comics are teaming up once more for another cross-promotional promotion, this time in support of the upcoming film “Iron Man 3“. Harley-Davidson had previously worked with Marvel for last year’s “The Avengers” and before that, with 2011′s “Captain America: The First Avenger“. For the third installment of the Iron Man series starring Robert Downey Jr., Harley-Davidson and Marvel announced the “Iron Man 3 – Man & Machine” contest.

Harley-Davidson Screamin’ Eagle Vance & Hines Team Unveils Restyled V-Rod Drag Bikes

The Harley-Davidson Screamin’ Eagle/Vance & Hines racing team unveiled its restyled V-Rod drag motorcycles ahead of the first Pro Stock Motorcycle round of the 2012 NHRA Full Drag Racing series. Reigning champion Ed Krawiec and Andrew Hines will compete for the Harley-Davidson team on new V-Rod drag bikes, restyled to more closely resembled the Night Rod Special production model. This marks the first restyling of Harley-Davidson’s NHRA competition bikes since the V-Rod entered the competition in 2002, and comes as The Motor Company celebrates the V-Rod’s 10th anniversary.“The goal was to make the drag racing motorcycles look more like the current production Night Rod Special motorcycle,” says Kris Schoonover, Harley-Davidson racing manager.