2005 Ducati Multistrada on 2040-motos

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Ducati Holding Private Viewings of New Scrambler at World Ducati Week

Ducati announced it will offer private preview viewings of its new Scrambler prototype at World Ducati Week, July 18-20. Visitors to the annual Ducatisti festival at Italy’s Misano World Circuit Marco Simoncelli will get an early look at the Scrambler. Not counting the spy photos that have leaked out, the Scrambler has only been seen in person by Ducati employees who were recently given a sneak peak.

Ducati Reports 43% Growth in North America

Ducati North America announced growth of 43% in 2011 compared to 2010, resulting in the Bologna company’s largest ever market share in the U.S., Canada and Mexico. The announcement reinforces claims made by Ducati Chief Executive Officer Gabriele Del Torchio last September: North America has replaced Italy as Ducati’s #1 market. Ducati attributes its growth to the popularity of the Diavel and Mulistrada in North America.

World Ducati Week 2012 Draws 65,000 Fans

Ducati announced a record 65,000 fans attended its World Ducati Week 2012 celebration, with fans from around the world gathering in the Misano Circuit to celebrate the Italian brand. The record crowd took in the entertainment including test rides, live music and feted Ducati’s MotoGP and World Superbike racers. One highlight was the drag race featuring some of Ducati’s current racers and retired WSBK Champion Troy Bayliss.