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Buell Assets Liquidation About to Begin

In what is sure to be a painfully long and tortuous process for the former Buell Motorcycle Company (from Eric down to the graveyard shift janitor), the final act of its disassembly will be handled by Grand Rapids, Michigan – based Liquid Asset Partners. In a release from Liquid Assets, the company states the “liquidation sale will start January 28th and run everyday for 30 days until everything is sold. Regardless of cost or loss, millions of dollars worth of equipment and tools will be sold directly on the factory floor.” But don’t think this is just a sell-off of the last few skeletal remains of bikes.

What’s next for Polaris?

Polaris Industries, the parent company of Victory Motorcycles, announced this week it will form a new on-road vehicle division. The official announcement says the new division “maximizes cohesive and strategic growth for Victory Motorcycles and other on-road products and brands”. Which begs the question: what other on-road products and brands?

Larry Pegram To Race EBR 1190RX In 2014 AMA Superbike

Larry Pegram and Erik Buell Racing will be partnering up in 2014 to race an EBR 1190RX in AMA Superbike. This will be Pegram’s third different OEM in as many years, as he rode a Yamaha last year, BMW before that and Ducati in 2011. Supporting Pegram will be his long-time title sponsor, Foremost Insurance Group, along with EBR sponsors AMSOIL and Hero MotoCorp.