2006 Yamaha Yz on 2040-motos

Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Hayes Wins 2012 AMA Superbike Championship with Record 14th Win

Monster Energy Graves Yamaha‘s Josh Hayes has clinched his third consecutive AMA Superbike title with his record 14th win of the season at Homestead-Miami Speedway. The win in the second race of the Miami round was the 31st of Hayes’ career. It followed a rare misstep in Race One which saw Hayes crashing after clipping a curb on the third lap.

Colin Edwards’ Gear Being Auctioned For Feed The Children

While Colin Edwards may no longer be a factory Yamaha racer these days, he still enjoys a close bond with the tuning fork brand. So much so that Yamaha has announced a unique opportunity to bid on a historic set of road racing leathers, boots, gloves, and helmet as worn by Edwards during this, his final season in MotoGP. Proceeds from the auction will benefit the Feed the Children, which is Yamaha Motor Corporation’s official corporate charity.