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Polaris Reports Q1 2014 Sales Results

Polaris Industries reported a 52% increase in motorcycle revenues over the first quarter of 2014, thanks in large part to the addition of Indian Motorcycles. Motorcycle sales generated $78.9 million in sales revenue for Polaris, compared to $51.8 million in the same quarter last year. The key thing to remember however, is Indian Motorcycles wasn’t relaunched until late summer, so last year’s first quarter sales were made up almost entirely of Victory Motorcycles.

Polaris Reports Q4 2013 Sales Results – Motorcycle Sales Up 94%!

Polaris Industries a record fourth quarter ended Dec. 31, 2013, with sales revenue of $1.08 billion and a net income of $108.7 million. While off-road vehicles represent the bulk of Polaris’ business, its motorcycle operations saw a 94% increase in fourth quarter sales, thanks to strong demand for Victory Motorcycles and the addition of new Indian Motorcycles models.

Happy (Belated) Birthday, Victory!

We missed it yesterday, but July 4, 2011, represented Victory Motorcycles’ 13th birthday! Founded on July 4, 1998, the Polaris Industries-owned Victory Motorcycles has carved out its niche in the American motorcycle market with its line of cruisers and touring bikes. To celebrate its birthday, Victory released a video (look for it after the jump) featuring a test of its anti-lock brake system on a variety of surfaces.