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Polaris Forms Joint Venture with Royal Enfield Owners Eicher Motors

Polaris Industries has formed a new joint venture with Eicher Motors, the parent company of Royal Enfield. The new joint venture will develop new products for India and other emerging markets. The new company will be backed by a $50 million investment with both Polaris and Eicher sharing 50%.

Royal Enfield Announces Record Sales Growth

Royal Enfield announced a new sales record as unit sales over the first three quarters of 2011 have already surpassed worldwide sales totals for all of 2010. Figures for the third quarter are still coming in, but Royal Enfield reports sales of 42,000 units in the first half, representing a year-on-year increase of 40%. The Indian manufacturer says it is on track to meet its goal of 70,000 units for 2011.

Royal Enfield Names Rod Copes President, North America

Royal Enfield, the world’s oldest motorcycle brand in continuous production, has named industry veteran Rod Copes as President, North America. Rod will be responsible for driving Royal Enfield’s businesses in the United States and Canada. By naming Copes to a top-level executive position, Royal Enfield has firmly stated its intentions to rapidly expand the brand in the U.S., its top export market.