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Moto Guzzi Taking the Motorcycle Show Experience to Airports to Promote the California 1400

A pair of muscular-looking V-Twin cruisers sit on a dais in front of a dramatically lit backdrop as attractive female brand representatives greet guests, answer questions and pose for pictures. This scene is fairly commonplace at convention centers during the motorcycle show season, but Moto Guzzi is taking the scenario to a new location: airports. Moto Guzzi is bringing the motorcycle show experience to select airports in Europe to promote its new California 1400 models.

Save And Ride Sales Event For Select Aprilia, Moto Guzzi, Piaggio, And Vespa Models

During the Save and Ride sales event, from now until February 28, participating Aprilia, Moto Guzzi, Piaggio, and Vespa dealerships are offering savings of up to $1500 on select new, unused, untitled, 2013 and previous model years. See the list below for eligible models. Aprilia Save & Ride Models Shiver 750: savings of $1500 off MSRP of $9,499 RSV4 R APRC ABS: savings of $1000 off MSRP of $14,999 Tuono V4 R: savings of $1000 off MSRP of $13,999 Moto Guzzi Save & Ride Models Norge GT 8V: savings of $1300 off MSRP of $16,290 V7 Special: savings of $1200 off MSRP of $9,190 Stelvio NTX ABS: savings of $1000 off MSRP of $15,990 Piaggio and Vespa Save & Ride Models Piaggio BV 350: savings of $700 off MSRP of $5,699 Vespa LX 150: savings of $500 off MSRP of $4,599 Vespa S 150: savings of $500 off MSRP of $4,499 Vespa LX 50: savings of $300 off MSRP of $3,399 Vespa S 50: savings of $300 off MSRP of $3,299 Piaggio Typhoon 125: savings of $300 off MSRP of $2,699 Piaggio Typhoon 50: savings of $300 off MSRP of $1,899 In addition, all four brands are offering special financing rates of 0.9% for 36 months or 3.9% for 60 months to qualified buyers.

Piaggio Reports 2012 Sales Results

The Piaggio Group reported a 7.3% decrease in net sales and a 9.0% decrease in net profit for 2012, thanks in large part to a sharp decline in demand in Europe including an all-time low for motorcycle sales in Italy. Piaggio reported net sales of 1.406 billion euros (US$1.842 billion) in 2012, down from 1.516 billion euros in 2011. Motorcycles and scooters accounted for net sales of 993.3 million euros  (US$1.301 billion), a 3.1% decrease from 1.025 billion euros reported for 2011.