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Moto blog

Erik Buell Racing To Host Dealers At AIMExpo

Add another to the list of manufacturers committing to the American International Motorcycle Expo, as Erik Buell Racing (EBR) has announced it will be hosting its dealers at the event to be held in October this year. As such, EBR joins an expanding list of motorcycle OEMs participating in AIMExpo, the powersports industry’s first combined trade, consumer and media event in North America. Since introducing its first motorcycle, the EBR 1190RS, in 2011, enthusiasts worldwide have been waiting to see the rest of Erik Buell’s lineup.

Hero MotoCorp Forms Joint Venture with Magneti Marelli

Indian manufacturer Hero MotoCorp is teaming up with electronic fuel injection expert Magneti Marelli in a new joint venture. Hero will hold a 60% share in the company with Magenti Marelli controlling the other 40%. The two companies are initially investing a combined US$8.5 million into the joint venture, with a planned  investment of US$27 million total over the next ten years.

Erik Buell Featured on Entrepreneur.com

Entrepreneur.com, the web presence of Entrepreneur magazine, has a feature article on Erik Buell and his Erik Buell Racing (EBR) company. While the article reveals some lack of knowledge of the two-wheeled world by overusing the term “crotch rocket” as the generic description for sportbikes, this is forgivable considering it’s coming from a publication specializing in small businesses and, well, entrepreneurs, and not motorcycles. The article otherwise does a good job of giving a brief but broad synopsis of Buell and the triumphs and tragedies encountered with BMC (Buell Motorcycle Company) — it’s a good primer on Buell if you’re not fully up to speed on Buell’s life in motorcycles.