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New Delhi Auto Expo 2012 – Motorcycle Manufacturers Draw Battle Lines for World’s Second Largest Market

In past years, the biennial Auto Expo in India slipped under the radar while the industry was focused more on shows such as EICMA in Italy and Intermot in Germany. But with India’s middle class starting to flex its financial muscle while other markets continue to struggle, the New Delhi show is becoming much more prominent, with major OEMs positioning themselves to claim a piece of the India’s 13 million vehicles-a-year market. We’ve already looked at India-produced Royal Enfield’s new Thunderbird 500 and Hero Moto’s hybrid scooter concept which debuted at the Auto Expo, and today we’ll look at what the major international OEMs presented.

Limited Edition 2012 Royal Enfield Bullet C5 Chrome and Desert Storm

Royal Enfield has released a two new limited edition versions of its Bullet C5 Classic. The Royal Enfield Bullet C5 Chrome (also known as the Royal Enfield Classic Chrome in other markets) is based on the regular retro-styled Bullet C5 Classic but with chrome tank,  fenders and side covers as well as hand-painted pinstripes and accents. Consumers will have the choice between the red and chrome version pictured here or black and chrome.

Polaris Forms Joint Venture with Royal Enfield Owners Eicher Motors

Polaris Industries has formed a new joint venture with Eicher Motors, the parent company of Royal Enfield. The new joint venture will develop new products for India and other emerging markets. The new company will be backed by a $50 million investment with both Polaris and Eicher sharing 50%.