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Harley-Davidson Reveals Project Livewire

Yesterday we published a scoop on what we believed to be a production electric motorcycle by, of all companies, Harley-Davidson, dubbed “Livewire.” Today, H-D officially announced Project LiveWire as the company’s first electric motorcycle.However, it appears as though our speculation about LiveWire going into production was a bit off base. Instead, The Motor Company is continuing with its customer-led product development approach and letting riders decide whether or not LiveWire sees the light of day. Starting next week select consumers across the country will be able to ride and provide feedback on the bike, helping to shape the future of Harley-Davidson’s first-ever electric motorcycle. While not for sale, Project LiveWire is specifically designed for the purpose of getting insight into rider expectations of an electric Harley-Davidson motorcycle.

California Dealer to Produce Limited Edition Sons of Anarchy Harley-Davidson

Bartels’ Harley-Davidson, a dealership in Marina Del Rey, Calif., has signed a licensing deal to produce a run of limited edition Harley-Davidson motorcycles inspired by the FX drama “Sons of Anarchy“. According to a report by The Hollywood Reporter, Bartels will produce 100 units, each priced at about $25,000. The Sons of Anarchy Harley-Davidson models will go on sale in August when they are revealed at the Sturgis rally in South Dakota.

Calling all Harley-owning, Olympus-toting shopaholics

GOOD LORD: where will it ever end?Harley-Davidson and Olympus cameras have launched a range of branded leather bags, specifically for use with Olympus cameras. The cases come replete with 'silver studs, buckles, chains and the iconic Harley-Davidson motorcycle brand in four distinct styles,' says Olympus.The camera company continues: 'Whether you’re a two-wheeled novice, a seasoned road warrior or just enjoy the look, the new Harley-Davidson accessory cases are for you.'Mmmmm.The limited-edition leather accessory bags will be available in February 2010.Wonder if the cost of the new leather pouches will be Harley-Davidson inspired, too?