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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Michael Jackson’s Harley For Sale

This 2001 Harley-Davidson Touring Motorcycle could be yours, currently owned (I would safely assume never ridden) by the cash strapped, mega pop star Michael Jackson. In April It will be up for auction along with more than 2000 other items from the Neverland ranch in Santa Maria, CA. Julien’s Auction in Beverly Hills estimates a price range of $6,000 – $8,000.

NHTSA Launches Recall Look-up by VIN Tool

The U.S. Department of Transportation and the National Highway Traffic Safety Administration have launched a new free online tool that should make it easier for consumers to inspect their vehicles’ safety recall histories. The new search tool, available at http://www.safercar.gov/vinlookup, allows people to look for recall campaigns by entering Vehicle Identification Numbers.