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Erik Buell Racing Opens European Office

Erik Buell Racing opened a new office in the Netherlands, making the first step towards establishing a foothold for distribution to Europe. Located in Alkmaar, a suburb north of Amsterdam, the new office will help increase brand awareness in Europe while laying the groundwork for eventual expanded distribution across the continent. The office will also play a key role in supporting EBR’s World Superbike Championship team and riders Geoff May and Aaron Yates.

EBR Nation Part 1: The Making of the 1190RS

Erik Buell Racing has released the first in a new series of videos about the new 1190RS race bike. The first video is more of a prologue to introduce the weekly series, but later segments will feature interviews with Erik Buell and racer Geoff May, and a behind-the-scenes look at the development of the EBR 1190RS superbike. If we’re lucky, we might also get a look at what Buell has in store with its upcoming RX, SX and AX models.

Erik Buell Racing Teams with Hero MotoCorp

In a case of East meets West, Hero MotoCorp has signed a partnership agreement with Erik Buell Racing that will see the Indian manufacture sponsor the EBR AMA Superbike team and potentially introduce Buell-designed motorcycles to India. Hero MotoCorp will sponsor riders Danny Eslick and Geoff May and their EBR 1190RS race bikes in the AMA Superbike Championship. Eslick will represent Team Hero while May will represent AMSOIL Hero.