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Why are British motorcycle brands coming back to their homeland?!

Tue, 31 May 2022

Last year can easily be called the year of British motorcycles, without a doubt. Norton, Royal Enfield, BSA and many others are returning to their homeland with new forces and resources to develop. But how did it happen that all of these brands did it at the same time? And surprosongly a series of brands immediately went down the path of recovery. Firstly, it's all about qualified personnel and an advanced level of engineering, as well as brand history. Leading schools in Coventry and Warwick are preparing talented masters for the automotive industry, providing a steady stream of talent that is strongly encouraging companies to build large development centers in the UK. Secondly, Triumph played a big role, as an example, which literally single-handedly became a ray of light for the British motorcycle industry, which completely lost the competition to the Japanese in the 70s. John Bloor and his billion-dollar Bloor Holdings business helped Triumph become a global motorcycle manufacturer. At the same time, it is Triumph that is partly responsible for the oversaturated market for skilled workers, since the company has been providing the British economy with jobs for 30 years, demanding from educational institutions a high level of training. Thanks to the two reasons described above, old British brands with new owners are returning to their homeland and can thank Triumph's smart management for creating conditions in the labor market.

By Azali Minyki