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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

NHTSA Launches Recall Look-up by VIN Tool

The U.S. Department of Transportation and the National Highway Traffic Safety Administration have launched a new free online tool that should make it easier for consumers to inspect their vehicles’ safety recall histories. The new search tool, available at http://www.safercar.gov/vinlookup, allows people to look for recall campaigns by entering Vehicle Identification Numbers.

Charges Laid Against Suspect for 185 mph Yamaha R1 YouTube Video

Remember that video on YouTube about the rider going 185 mph on a highway in Canada? The video went viral and eventually led to the seizure of a Yamaha R1 and $1,449 (Canadian) in traffic tickets issued to its owner. In April, police in Saanich, British Columbia believed they had enough evidence to seize the R1 and issued tickets to the registered owner for speeding, operating without due care and attention, and operating without insurance.