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Yamaha EKIDS Concept Appearing at New York International Motorcycle Show

Yamaha is bringing its full 2014 line of motorcycles to the New York City stop of the International Motorcycle Shows tour. Along with the production models from Yamaha and the Star cruiser brand, the company will display the EKIDS electric dirtbike concept that debuted at the 2013 Tokyo Motor Show. The Yamaha EKIDS is powered by a DC brushless motor with electricity supplied by a lithium-ion battery.

Movistar To Be Yamaha MotoGP Title Sponsor For 5-Years

Finding sponsors for U.S. racing might be next to impossible, but this isn’t the case elsewhere, as Movistar, a telecommunications arm of Spanish company Telefonica, has signed on to be the title sponsor for the Factory Yamaha MotoGP team for the next five years. Short of the 20-year relationship between Honda and Repsol, this comes as one of the more significant sponsorship deals in recent memory.

Lorenzo And Rossi Unveil Yamaha MotoGP 2014 Livery

Yamaha’s official MotoGP outfit unveiled the team’s official 2014 livery in front of a packed audience in Jakarta, Indonesia. The team’s two factory riders, Jorge Lorenzo and Valentino Rossi, were on hand to proudly showcase their YZF-M1 motorcycles. As expected, blue, Yamaha’s factory color, plays a major role in the color scheme, but unlike last year where it was the dominant color, it is equally offset by contrasting white swaths on the upper fairing, fuel tank, and throughout the lower fairing.