2009 Yamaha V Star 1100 Custom on 2040-motos

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Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Anti clockwise Knockhill and riding in the North East with GP winners.

I was both nervous and excited for my first ever reverse direction track day last week at Knockhill. From rushing downhill into the left hand off camber hairpin to sweeping up onto the start/finish, nothing bears any resemblance to riding round clockwise. I actually raced my 350LC in the opposite direction in 1982 but it still took a few laps to get my head round what essentially is a brand new track for Scotland.

Lorenzo Wants to Race at Assen Despite Breaking Collarbone in Three Places

Jorge Lorenzo underwent two hours of surgery earlier this morning in Barcelona, Spain, to insert eight screws and a titanium plate to secure his fractured collarbone. By the afternoon, the Yamaha rider was back in the Netherlands to prove he is healthy enough to race in tomorrow’s TT Assen. The reigning MotoGP champion broke his collarbone in three places after high-siding in a wet practice session Thursday.