2010 Yamaha Road Star Silverado on 2040-motos

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Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

A MotoGP rep for under £100?

OK, so it's only for kids, but the new Yamaha M1 WGP 50th Anniversary Balance Bike is still quite cool. Aimed at kids between 2 and 6 years old, it's the same Kiddimoto superbike design that's been around for a few years, and costs the same as the standard Kiddimoto. Which means you effectively get the special graphics and Yamaha branding free of charge.

2012 Piaggio X10 Maxi-Scooter with ABS, Traction Control and Electronic Suspension

The Piaggio X10 slipped a little under the radar at the 2011 EICMA show behind other maxi-scooters such as Yamaha’s T-Max, BMW’s C650GT and C600 Sport and Piaggio’s own Aprilia SRV850. But take a look at some of the features Piaggio’s slapped onto the X10 and you’ll soon learn it’s not to be underestimated. The new flagship of Piaggio’s “Gran Turismo” scooter family, the X10 is equipped with anti-lock brakes anti-slip regulation (i.e.