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Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Motorcycle Live and a few of my favourite things for 2013

There is lots of shiny new metal on show at Motorcyclelive this year but for me it’s the new Triumph Daytona 675 that steals the show.  We’ve been starved of brand new models in the Supersports segment for years but for me the latest Trumpet has made the wait worthwhile. And if its performance matches its looks then I reckon the 2013 bike of the year is a foregone conclusion.  The sleek curvy nose contrasts perfectly with the more pointy angular rear end and new side mounted silencer. It is lighter, more powerful and revs harder with much work on on mass centralisation to further improve handling.  Few of us have a whole lot of spare cash these days but £8899 for the standard model seems a fair price for such an awesome bike. That said I’d have to consider selling the granny and granddad to find the extra £1700 for the 675R.  Available early next year, and surely the perfect all round track day tool, this beauty comes with upgraded suspension, brakes, ABS, a quickshifter and some nice carbon detailing. The white 675R on display at the show looked even better in the flesh than previous images I’d seen so be careful or you might find yourself handing over a deposit. With no money left from the Triumph stand you’ll need your six special numbers to come up for my second favourite show item the AGV Pista GP Project 46. Although road legal this extremely light, full carbon helmet is designed especially for racing with a huge field of vision, extensive ventilation and superb ergonomics. It also comes with earplugs which suggests there may be some compromise in the noise department but it is still an incredible piece of engineering. At £799, this special Pista is also an incredible price but there will only be one hundred available and Raceways Yamaha reckon they are going fast.        

Yamaha Teases New Naked Model for EICMA – Video

Earlier this year, Yamaha started a teaser campaign called “Dark Side of Japan” that culminated in the introduction this summer of the FZ-09 naked Triple (also known as the MT-09 in other markets). It’s now fall, but apparently Yamaha has more hiding in the Dark Side, in another new naked motorcycle. Yamaha has released another new teaser video called “Rise Up” for a new model to be unveiled Nov.