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Yamaha Reports 2012 Results

Yamaha reported a 5.4% decrease in net sales for 2012 and a 72.2% decrease in profit but the Japanese manufacturer says it is poised for a dramatic recovery as it begins its “New Medium-Term Management Plan” for 2013-2015. Coinciding with the start of its new business plan, Yamaha is adopting a new brand slogan: “Revs your Heart“. The company reported net sales totaling 1,207.7 billion yen (US$13 billion) for the 12 months ended Dec.

You Know the Economy is Hurting Manufacturers When…

Yamaha Motor Co. announced Monday that it is cutting the ringers from its company rugby team. The Yamaha Jubilo rugby club competes in the Top League, the highest level Japanese Rugby Football Union pro league.  The team currently sits fifth out of 14 teams with a 3-2-2 record with a roster of 17 professional players including nine non-Japanese imports.

Yamaha Files Trademark Application for FJ-09

Yamaha‘s next three-cylinder motorcycle may be a sport-tourer, if a recently-filed trademark application is any indication. The Tuning Fork brand filed a trademark application with the United States Patent and Trademark Office for the name “FJ-09” as it applies to “Motorcycles, scooters, three-wheeled scooters and structural parts for all the aforesaid goods.” Following Yamaha’s usual naming conventions, the signs indicate the trademark will be for a new sport-touring model using the same Triple as the FZ-09. Yamaha has made it clear it plans to introduce more three-cylinder engines following the FZ-09 (or MT-09, as it is known in Europe.) Previously-filed trademark applications for the YZF-R3 and R3 names raised speculation the next triple would be a sportbike, but as per Yamaha’s usual naming convention, the “3″ in R3 is likelier to refer to the engine displacement rather than the number of cylinders.