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Yamaha U.S.A. Partners With Rockstar Energy UPROAR Festival

Yamaha Motor Corporation, U.S.A. is proud to announce Yamaha as the official motorcycle of the Rockstar Energy Uproar Festival. With the high energy vibe that comes from bands such as the headliners Godsmack, the Rockstar Energy Uproar Festival is the perfect partner to highlight the all-new Yamaha FZ-09.

You Know the Economy is Hurting Manufacturers When…

Yamaha Motor Co. announced Monday that it is cutting the ringers from its company rugby team. The Yamaha Jubilo rugby club competes in the Top League, the highest level Japanese Rugby Football Union pro league.  The team currently sits fifth out of 14 teams with a 3-2-2 record with a roster of 17 professional players including nine non-Japanese imports.

Day 1 Dakar 2014: Barreda Draws First Blood

Team HRC’s Joan Barreda on the Honda CRF450 Rally, got off to a storming start in day one of the 2014 Dakar rally, clocking up the fastest time of all the 175 riders at the first time-check. The former Husqvarna rider who moved to Honda in the middle of the season inaugurated his 2014 Dakar with an acrobatic performance. The motorcycle competition was expected to be wide open, and that is indeed what the classification shows after the opening stage. It was a very early start for the Rally Dakar. The pack of riders headed off at four in the morning on a long 251 miles that took them towards the vibrant city of Rosario for the start of the 112 mile special.