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Yamaha Outlines 2013-2015 Business Plan

Yamaha Motor Co. revealed what it calls its New Medium-term Management Plan, outlining its business strategies for 2013 to 2015, including the introduction of 250 new models worldwide across its various product lines including motorcycles. The three-year plan is an extension of Yamaha‘s plan for 2010-2012 which targets a “V-shaped recovery”.

Aren't motorcycles brilliant?

WE'RE not saying MCN's verdicts lack variation but here's a few of the weekly paper's recent headlines on just-ridden bikes: ‘Simply brilliant’ On the Kawasaki Z1000, November 27, 2013 ‘Brilliant’ On the BMW S1000R, December 4, 2013 ‘We thought it might be good. It's not: it's bloody brilliant!’ On the BMW R nineT, January 29, 2014 ‘Simply brilliant’ On the Yamaha MT-07, February 19, 2014

Yamaha Reports Q3 2012 Results

Yamaha‘s North American sales were up over the first nine months of 2012, representing the lone bright spot in the company’s third quarter report. North American consumers purchased 51,000 Yamaha motorcycles (including scooters and ATVs), for a 13.3% increase from the 45,000 units sold in the opening nine months of 2011. North American sales translated into 30.7 million yen (US$382 million) in revenue for Yamaha, a 15.0% increase from the first three quarters of 2011.