2009 Yamaha V-star 1300 Deluxe Cruiser on 2040-motos

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Moto blog

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Yamaha Has A Full Slate Of Activities For This Weekend’s Yamaha SoCal Nationals + Video

For the Yamaha SoCal Nationals at Auto Club Speedway in Fontana, California, the first round of the GEICO Motorcycle Superbike Shootout Presented By Yamaha, the tuning-forks brand has lots of fun activities lined up for fans to participate in tomorrow and Sunday at the Southern California racetrack. Q&A Session With Yamaha Riders And Crew Chiefs On Saturday On Saturday, April 26 from 1:30 to 2:15 PM PST in the Media/Rider Center located in the infield paddock at Auto Club Speedway, Yamaha’s “Fast Four,” Josh Hayes, Cameron Beaubier, Garrett Gerloff, and JD Beach, will participate in a Q&A Session that fans and track day participants can attend absolutely free of charge. Yamaha’s Pro Superbike duo and pair of Pro Sportbike riders will have already completed their morning practice sessions on the 21-turn, 2.36-mile road course at Auto Club Speedway, so the Fast Four will be ready to share insights about their fast lines around the racetrack and answer any other questions you might have.

2010 Yamaha YZ250F Preview [video]

Brought to you by YamaTube, here is a demo video of the redesigned 2010 Yamaha YZ250F.  With a plethora of new features and improvements, the highlight has to be the new bi-lateral aluminum chassis.  The 2010 Yamaha YZ250F is much improved out of the corners and overall handling, Yamaha has also improved power over the entire powerband.  MSRP to be announced Fall 2009. Hit the jump to see the the bike in action and another video that explains all of the new goodies. Get the Flash Player to see this player.