1986 Honda Shadow 1100 on 2040-motos

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Moto blog

Hero Honda Rebranded as Hero MotoCorp

Honda’s former joint venture in India has officially rebranded itself as Hero MotoCorp, revealing the company’s new logo and signaling the beginning of a new era for India’s largest motorcycle manufacturer. Formerly known as Hero Honda, the joint venture claims a share of nearly half of India’s two-wheeled vehicle market. Honda decided in late 2010 to end its 27-year partnership with India’s Hero Motors, buying out its 26% share for $855 million, about half the market price at the time.

The bike whisperer...

We've all been there. The frustration caused when your pride and joy isn't working can cause beautiful relationships to instantly turn frosty. I once spent half an hour in the rain trying to bump start my bike once, before actually checking the kill switch.

Team Aspar Announces Hayden Signing and Honda Production Racer

The Kentucky Kid, Nicky Hayden‘s signing with Jorge Martinez’s Team Aspar is now official, with the Spanish team finally confirming news many MotoGP followers were long expecting. Also expected was the announcement that Hayden will compete in the 2014 MotoGP Championship on Honda‘s new production racer (unofficially known as the RCV1000R.) “Thanks to everybody who helped make this happen & my fans still behind me. Looking forward to the future.