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Introducing the Ariel Ace: the Modular Honda VFR1200-Engined Motorcycle

British brand Ariel, best known for its high-performance Atom sports car, has revealed a new modular motorcycle platform based around the Honda VFR1200F’s V-4 engine. Dubbed the Ariel Ace, the new motorcycle will be produced in low volumes but can be configured in a number of ways to customers’ specifications to create a unique motorcycle with the ergonomics they want. “Motorcyclists have a real passion for their machines.

You Know the Economy is Hurting Manufacturers When…

Yamaha Motor Co. announced Monday that it is cutting the ringers from its company rugby team. The Yamaha Jubilo rugby club competes in the Top League, the highest level Japanese Rugby Football Union pro league.  The team currently sits fifth out of 14 teams with a 3-2-2 record with a roster of 17 professional players including nine non-Japanese imports.

MSF Begins Year-long Real World Motorcycle Safety Study

The Motorcycle Safety Foundation has started what it calls the first-ever naturalistic study of motorcycling, with 100 motorcycles equipped with data logging equipment to record real-world riding situations over the course of a year. The information will valuable data that will help shape the MSF’s rider education and rider training program and other safety initiatives. “Our priority with this research is to observe the participants on a day-to-day basis,” says Dr.