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Harley-Davidson Dealers Top 2012 Pied Piper Prospect Satisfaction Index

Harley-Davidson dealerships topped the rankings for the 2012 edition of the Pied Piper Prospect Satisfaction Index, an industry benchmarking study examining how well dealerships treat customers, and turning shoppers into buyers. The Pied Piper PSI rated different manufacturers’ dealerships in a number of categories to produce an overall score. The study was conducted between July 2011 and April 2012 with 1,653 anonymous “mystery shoppers” gathering information at different dealerships across the U.S.

Blues Brothers Too Old for Harley-Davidson 110th Anniversary Celebration?

Comedian Dan Aykroyd says he offered to bring his Blues Brothers act to Harley-Davidson‘s 110th Anniversary celebrations but was turned down because H-D executives said the act was too old for the company’s target demographics. Aykroyd, playing the role of Elwood J. Blues with the late John Belushi playing “Joliet” Jake Blues, posted a statement on his official Facebook page suggesting Elwood is trading in his Harley-Davidson motorcycle for a Can-Am Spyder.

Harley-Davidson Street 750 Goes Flat Tracking At X Games

Harley-Davidson’s new Street 750 is set to make its flat track debut this weekend at X Games Austin. Reigning AMA Pro Flat Track Grand National champion Brad “the Bullet” Baker will lead the exhibition race. Highlights of the race will air on ESPN during the X Games competition coverage. A Conversation With AMA Grand National Champion Brad Baker “The action-packed environment at X Games Austin fits perfectly with the attitude and identity of the new Street 750 motorcycle,” said Dino Bernacchi, Director U.S. Marketing, Harley-Davidson Motor Company.