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Harley-Davidson Reports Q1 2012 Results

Harley-Davidson reported a 20.3% increase in motorcycle sales over the first quarter of 2012, including a 25.5% increase in the United States. According to Harley-Davidson‘s first quarter report, The Motor Company sold 59,677 motorcycles, worldwide, up from the 49,595 motorcycles reported in the same quarter of 2011. U.S.

Harley-Davidson Helps Beat Winter Blues

Feeling trapped within the crippling grasp of winter? The Harley-Davidson Museum is helping to warm things up with Winter Chillabration, running now until the end of February. One of the many highlights is the giant XR1200 Harley-Davidson Sportster that has been hand-carved from ice and snow by the USA Snow Sculpting Team, on the corner of 5th and Canal Streets.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.