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New Delhi Auto Expo 2012 – Motorcycle Manufacturers Draw Battle Lines for World’s Second Largest Market

In past years, the biennial Auto Expo in India slipped under the radar while the industry was focused more on shows such as EICMA in Italy and Intermot in Germany. But with India’s middle class starting to flex its financial muscle while other markets continue to struggle, the New Delhi show is becoming much more prominent, with major OEMs positioning themselves to claim a piece of the India’s 13 million vehicles-a-year market. We’ve already looked at India-produced Royal Enfield’s new Thunderbird 500 and Hero Moto’s hybrid scooter concept which debuted at the Auto Expo, and today we’ll look at what the major international OEMs presented.

Metzeler Me888 Marathon Ultra Introduced At V-Twin Expo

    At V-Twin Expo in Cincinnati this past weekend, Metzeler released the ME888 Marathon Ultra, a high-mileage tire with increased wet and dry performance intended of complement the top-selling ME880 Marathon. Also known as the Triple 8, the ME888 Marathon Ultra features newly processed compounds, updated structure and an innovative tread pattern, resulting in increased mileage while maintaining stability, handling, traction and safety in wet conditions. “We fine-tuned all the features that made the ME880 such a success, and then focused on significant mileage improvement,” Chris Wall, Metzeler Director of Marketing and Key Accounts, said.

Harley-Davidson and Best Western Expand Partnership

Harley-Davidson and Best Western have announced a three-year extension to their partnership which will now expand beyond North America. The two companies have been working together since 2006, providing benefits to customers of both brands. Under the new agreement, Best Western becomes the official lodging partner of Harley-Davidson‘s 110th anniversary celebrations as well as the preferred lodging partner of Harley-Davidson’s rentals and tours division.