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Harley-Davidson Street 750 Featured in New Captain America Film

The new Harley-Davidson Street 750 was only just revealed last week at the 2013 EICMA show in Milan, but many of you may have already seen the new motorcycle even earlier and not have realized it. Harley-Davidson announced the new Street 750 will appear in Marvel Comics’ movie “Captain America: The Winter Soldier” set to hit theaters April 4, 2014. The company also revealed the Street 750 is featured in the film’s official trailer which was released online on Oct.

Harley-Davidson Expands H-D1 Bike Builder Tool for All Non-CVO Models

Harley-Davidson has expanded its online H-D1 Bike Builder customization tool to include more models from its current lineup. The H-D1 Bike Builder allows users to customize motorcycles with parts from Harley-Davidson‘s catalog. The tool was previously only available for Sportster 1200 models but Harley-Davidson has add all of its models except for the high-end Custom Vehicle Operations line.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.